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Experts
Strategic consulting
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QUALITATIVE RESEARCH
Experts
QUANTITATIVE RESEARCH
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Quality control at DDC
At DDC, clients can participate in the entire quality control process to ensure that all project requirements are comprehensively monitored. This transparency helps DDC build trust to become the strategic research partner of many leading companies like Shopee, Masan, MoMo, Grab, Home Credit,…
Transparency
Quality control
Clients can participate in 100% of the project quality control process.
Clients receive 100% of the quality control recordings of respondents & interviews.
Clients can monitor 100% of central location tests (CLT) & product sample coordination processes (live/camera).
100% ID verification of respondents for qualitative projects and product/idea evaluations/...
100% daily checks at on-site projects (with video recording).
100% quality control calls & 50% direct home checks for decentralized interview projects (with recordings).
100% provision of evidence proving respondents belong to the research target group (e.g., driver's license for automotive projects, doctor's ID for doctor projects, ...)
Quality control
100% ID verification of respondents for qualitative projects and product/idea evaluations/...
100% daily checks at on-site projects (with video recording).
100% quality control calls & 50% direct home checks for decentralized interview projects (with recordings).
100% provision of evidence proving respondents belong to the research target group (e.g., driver's license for automotive projects, doctor's ID for doctor projects, ...)
Strategic clients
We are proud to be the strategic partner of leading companies due to our extensive experience and a team of seasoned experts. DDC is committed to delivering effective solutions based on reliable data to drive the success of business partners.
Providing a diverse range of consulting services
DDC provides a wide range of qualitative and quantitative research services, as well as strategic consulting, across various sectors: E-commerce – Consumer goods – Finance – Technology, etc.
In-depth 1-1 Interviews
Group Interviews/ Central Location Tests (CLT)
In-home Interviews
Telephone Interviews
Intercept Interviews
Often used to quickly gather information on a specific topic at public locations such as shopping malls, supermarkets, schools, etc.
Online Panel Surveys
Often used to gather information quickly, cost-effectively, and broadly on a specific topic through the Internet.
In-home Usage Tests (HUT)
Often used to gather detailed and accurate information about consumers’ real-life experiences with a product in their homes.
Mystery Shopping
Immersion
Often used to gather the most profound insights into customer behavior, habits, needs, and motivations in their real-life environment.
Effectively applying research methods
Some analytical techniques
Brand awareness
Usage conversion rate
Brand switching rate
Industry impact factors
Brand image
Brand mapping
Customer segmentation
Customer satisfaction and loyalty index
Determining the appropriate product price
Categories
With extensive understanding and rich experience across multiple fields, DDC is capable of designing and executing market research projects for various sectors, from consumer goods, technology, to finance and healthcare.
The fast-moving consumer goods (FMCG) sector always demands a deep understanding of the market and consumers to make sound business decisions. Therefore, different types of market research play a crucial role in this industry.Below are some types of market research commonly conducted in FMCG:
- Market Segmentation Research
- Brand Health Check
- Consumer Needs and Behavior Research
- Competitive Analysis
- New Product Development Research
- Customer Satisfaction Research
- Market Trend Analysis
- Distribution Channel Research
- Advertising and Communication Research
- Pricing Research
In the education sector, market research is often conducted to understand the needs of students, parents, and other stakeholders, as well as to improve the quality of education and develop training programs. Here are some common types of market research in the education sector:
- Student Needs and Expectations Research
- Student Satisfaction Research
- Program Effectiveness Research
- Enrollment and Recruitment Research
- Competitive Analysis
- Educational Trends Research
- Career Development and Labor Market Research
- Teaching Method Effectiveness Research
- Access and Equity Research
The fast-moving consumer goods (F&B) industry is a highly competitive field, requiring businesses to constantly innovate and adapt to consumer needs. To achieve this, market research plays an essential role. Here are some common types of market research typically conducted in the F&B industry:
- Customer Needs and Preferences Research
- New Product Development Research
- Competitive Analysis
- Marketing Strategy Effectiveness Research
- Customer Satisfaction Research
- Consumer Trends Research
- Pricing Research
- Location and Distribution Research
- Health and Safety Research
- Purchase Behavior Research
The automotive and motorcycle industry is one of the most competitive industries, requiring businesses to continuously innovate and adapt to customer needs. To achieve this, market research plays a crucial role. Here are some common types of market research typically conducted in this industry:
- Customer Needs and Preferences Research
- New Product Development Research
- Competitive Analysis
- Marketing Strategy Effectiveness Research
- Customer Satisfaction Research
- Market Trend Analysis
- Pricing Research
- Distribution and Location Research
- Purchase Behavior Research
- After-Sales Service Research
- Brand Perception and Loyalty Research
In the pharmaceuticals and healthcare sector, market research is often conducted to better understand the needs of patients, doctors, and other stakeholders, assess the effectiveness of products and services, and optimize business strategies. Here are some common types of market research in the pharmaceuticals and healthcare sector:
- Patient Needs and Trends Research
- Product Effectiveness and Safety Research
- Competitive Analysis
- Marketing Strategy Effectiveness Research
- Healthcare Professional Satisfaction Research
- Market Trend Analysis
- Pricing Research
- Distribution and Access Research
- Medication and Device Usage Behavior Research
- Healthcare Policy and Regulation Research
- Healthcare Education and Training Research
The finance and banking industry is a constantly evolving and highly competitive field. To make sound business decisions and meet the increasingly diverse needs of customers, financial institutions frequently conduct market research. Here are some common types of market research in this field:
- Customer Needs and Behavior Research
- Competitive Analysis
- Marketing Strategy Effectiveness Research
- Customer Satisfaction Research
- Market Trend Analysis
- Pricing Research
- Market Segmentation Research
- Investment Behavior Research
- Financial Product Effectiveness Research
- Regulatory Compliance and Risk Management Research
- Fintech Research
In the real estate industry, market research is conducted to understand customer needs, market trends, and investment opportunities. Here are some common types of market research in the real estate industry:
- Customer Needs and Behavior Research
- Market Trend Analysis
- Competitive Analysis
- Market Segmentation Research
- Pricing Research
- Location and Site Research
- Project Feasibility and Effectiveness Research
- Customer Psychographics Research
- Market Forecasting
- Investment Potential Research
- Legal and Regulatory Research
The technology industry is a highly dynamic field that is constantly evolving. To succeed in this competitive environment, technology companies need to have a clear understanding of the market, customers, and competitors. Market research plays a crucial role in making informed strategic decisions. Here are some common types of market research typically conducted in the technology industry:
- Customer Needs and Trends Research
- New Product Development Research
- Competitive Analysis
- Marketing Strategy Effectiveness Research
- Customer Satisfaction Research
- Technology Trend Analysis
- Pricing Research
- User Experience Research
- Compatibility and Integration Research
- Technology Usage Behavior Research
- Technology Investment Research
- Security and Privacy Research
n the logistics industry, market research is often conducted to optimize supply chain operations, understand customer needs, and improve service efficiency. Here are some common types of market research in the logistics industry:
- Customer Needs and Behavior Research
- Market Trend Analysis
- Competitive Analysis
- Service Effectiveness Research
- Cost and Pricing Research
- Market Segmentation Research
- Supply Chain Effectiveness Research
- Technology and Innovation Research
- Risk Research and Risk Management
- Location and Distribution Network Research
- Regulatory Compliance and Standards Research
Market research plays a crucial role in the business decision-making of industrial companies. Here are some common types of market research typically conducted:
- Customer Needs and Behavior Research
- Industry Trend Analysis
- Competitive Analysis
- Product Effectiveness Research
- Cost and Pricing Research
- Market Segmentation Research
- Supply Chain Research
- Technology and Innovation Research
- Marketing Strategy Effectiveness Research
- Environmental and Sustainability Research
- Risk Management Research
- Productivity and Performance Research
The non-governmental organizations (NGO) sector plays a crucial role in addressing social, humanitarian, and community development issues. To ensure operational effectiveness and optimize resources, NGOs frequently conduct market research. Here are some common types of market research in this field:
- Community Needs Assessment
- Program Effectiveness Research
- Beneficiary Research
- Policy and Regulation Research
- Advocacy and Fundraising Research
- Communication Effectiveness Research
- Market Segmentation Research
- Competitor and Peer Organization Research
- Sustainability and Long-term Development Resear
- Social Impact Research
- Donor Satisfaction Research
In the agriculture and livestock industry, market research is conducted to better understand market needs, optimize production processes, and improve operational efficiency. Here are some common types of market research in the agriculture and livestock industry:
- Market Demand and Trend Research
- Competitive Analysis
- Cost and Production Efficiency Research
- Product Quality Research
- Market Segmentation Research
- Technology and Innovation Research
- Nutritional and Feed Demand Research
- Environmental Impact Research
- Export Market Research
- Consumer Behavior and Needs Research
- Risk Management Research
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