
Masan Consumer, an example of innovation and commitment to quality in the FMCG sector, has had an impressive journey with the market research support of DDC.
DDC is not only a partner but also an in-depth companion of Masan Consumer in the process of evaluating ideas and products. DDC’s professionalism and dedication have supported Masan Consumer in gathering profound and accurate assessments, leading to success in researching and launching products that meet the ever-increasing demands of customers.


Masan
& DDC
4
Category
98%
Vietnamese households owning at least one product from Masan Consumer
1st
Reputable food company
29.066BillionVND
Net revenue (2023)
Masan
& DDC
+10 PROJECTS
Research
+9
Brand
+10PROVINCES
Research conducted in more than 10 provinces
+1.350
Interviewed over 1,350 consumers


